Adrian Frutiger

An informative video that introduces the Swiss typographer Adrian Frutiger and its typeface, Frutiger.

Non-commercial project for a university assignment.

About

Adrian Frutiger is a renowned Swiss typographer born on 24th May 1928 in Bern, Switzerland.

In 1968, he designed a Humanist Sans serif typeface named Frutiger, for the new Charles de Gaulle Airport in Paris and it is widely used in signage as it is legible from various angles, sizes and distances.

This organic, simple, modern, classic and elegant typeface was inspired by the Univers and Gill Sans typefaces. It expresses flat apexes, flat crotches and square tittles from Univers and extracts the wide apertures and counters from Gill Sans. The combination of these traits and features of prominent ascenders and descenders, open letter space, and tall x-height with a classical proportion make it clean, recognizable and highly readable. Frutiger is extremely legible at a distance and when used in smaller sizes. These make it widely suitable for use in route maps, banknotes and logos.

Frutiger, a versatile clear typeface for all reasons.

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